*notcot in wearable , 15:50

‘T’ Shirts by Masashi Kawamura- 10.30.10

t1.jpg Masashi Kawamura has found a beautiful way to mix typography and couture with the ‘T’ Shirt line. As his site describes so well - ‘T’ shirts are T shirts that was designed to have the silhouette of 5 famous typefaces; Helvetica, Caslon, Baskerville, Courier, and Cooper Black.

In the world of typography, terms such as typeface, character, body, etc are used to describe the form of a letter. The reason why they use expressions closely related to a human body, is perhaps because each different letter has a distinct quality and personality, in a similar way that us humans are all unique.

In the designing process of these shirts, I aimed to capture the character of each typeface and tried to give them a unique look and presence once worn. By collaborating with Itaru Yonenaga, I feel we were able to produce a collection of shirts that is not only conceptual, but wearable as real clothes. I hope you will find your favorite shirt/typeface.

And they are beautifully wearable and actually for purchase from No Control Air in January. With halloween being tomorrow ~ i wish i could have this as my costume! See the rest of the collection on the next page…





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2 Notes

wow! i love this concept! fantastic…

----- dom 01.11.10 05:55

VERY interesting conceptually. Typefaces have so much personality there is a lot of material to work with. That said I wish the emotion and character of the type rather than the form had influenced the designs. Would also have been nice to see Helvetica break a little from American Apparel :)

Interesting work! Nice to see this interpretation of type.

----- Context 31.10.10 14:00

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