‘T’ Shirts by Masashi Kawamura- 10.30.10
Masashi Kawamura has found a beautiful way to mix typography and couture with the ‘T’ Shirt line. As his site describes so well - ‘T’ shirts are T shirts that was designed to have the silhouette of 5 famous typefaces; Helvetica, Caslon, Baskerville, Courier, and Cooper Black.
In the world of typography, terms such as typeface, character, body, etc are used to describe the form of a letter. The reason why they use expressions closely related to a human body, is perhaps because each different letter has a distinct quality and personality, in a similar way that us humans are all unique.
In the designing process of these shirts, I aimed to capture the character of each typeface and tried to give them a unique look and presence once worn. By collaborating with Itaru Yonenaga, I feel we were able to produce a collection of shirts that is not only conceptual, but wearable as real clothes. I hope you will find your favorite shirt/typeface.
And they are beautifully wearable and actually for purchase from No Control Air in January. With halloween being tomorrow ~ i wish i could have this as my costume! See the rest of the collection on the next page…