*notcot in food+drink , 19:15

Mavea Pitcher: Design Details- 01.02.11

mavea00.jpg Is Mavea new to you? It was to me… looked a lot like Brita? Then i found out the story “Brita started in 1966 when Heinz Hankammer had the idea of optimizing normal tap water. He named the company after his daughter Brita. Its headquarters are in Taunusstein near Wiesbaden in Germany. In 1988,[6] The Clorox Company, based in Oakland, California, entered in a licensing-and-distribution agreement with the German company for North and South America. In 2000, Clorox acquired the sole rights to the brand in North America and Brita agreed to a noncompete clause until 2005. In 2008, Brita returned to the North American market under the brand Mavea.” (via Wikipedia) SO, Mavea pretty much IS Brita, anywhere except North America…

SO, that aside, when a Mavea Elemaris was sent over to me, i was intrigued what was the same, what was different… and the design and quality grabbed me instantly! Particularly this one feature… you can fill it without opening it! Due to a brilliant counter-weighted pod in the cap! Also the handle grip feels great, as well as the soft grip handle and non-slip base. I’m seeing it pop up around the supermarkets like Whole Foods lately, so even though the filters are a different shape from Brita, they are becoming almost as easily accessible. Water tastes great too… but the design details have won me over for this one! See more detailed pics on the next page!

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Greetings! In frustration I bagged my Britta. The construction built in a seam around the base to wall that grew algae and was difficult to clean out. Poor design. So I went to my excellent indie kitchen ware store in search of one piece construction in a water pitcher. The base, handgrip, recycleable filters won me over. A lovely thing is
superb design. Now I am drinking water with pleasure. Margo

----- Margo Margolis 24.05.11 10:13

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