*notcot in design , 12:05

Penguin: Great Ideas- 02.23.11

penguin1.jpg I love books. I love the feel of print. And with ebooks growing in popularity, design and packaging of print is as important as ever… and there are still irresistible books i’ll run into… in the case of Penguin’s Great Ideas series, i wanted them all. They are so adorable, so classic, and so gorgeous with their beautifully designed covers with that letter pressed texture that you can’t help running your fingers over. I had restraint and only bought two last night when grabbing tacos at Brentwood Country Mart when i couldn’t resist a quick look in Diesel, A Book Store. But of course with the two i purchased (a combination of content and cover design went into the decision of course) ~ i came home to look up the rest of the series and covers and my favorites are on the next page. The concept behind the series really is such a lovely idea as well: “Throughout history, some books have changed the world. They have transformed the way we see ourselves - and each other. They have inspired debate, dissent, war and revolution. They have enlightened, outraged, provoked and comforted. They have enriched lives - and destroyed them. Now Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization, and helped make us who we are.” ~ see all the loveliness on the next page.

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Here’s what is in each series so far… 100 to date! greatideas1.jpg

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And a peek at some of my favorite covers… the designs are gorgeous, but in person with the letter pressed covers they are even more stunning! greatideas6.jpg

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The rack that pulled me in at Diesel, A Book Store in Brentwood Country Mart greatideas11.jpg

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