Eat Pastry: Cookie Dough!- 02.24.11
Packaging based impulse buying at the market kind of day. But i was craving fresh cookies too… and while killing time at Mother’s down in Newport Beach… the packaging on the Eat Pastry vegan cookie dough jars sucked me right in with their playfully complex graphic label. The San Diego based line has a few flavors of cookie dough (Choc Chunk, Vegan Gluten-Free Choc Chunk, Peanut Butter Choc Chip, Chocoholic Chunk, Cinnamon Ginger Spice, and Oatmeal Raisin Choc Chip) ~ and its really the speakeasy-esque eyes peeking over what is either an open book or a mustache on the front as well as the fun fonts that lured me in first. And of course there’s the lady with the monkey on her shoulder ~ both enjoying cookies. And the mustache shaped barcode that can’t be ignored! Take a peek at the lovely packaging on the next page… cute branding continues to the Eat Pastry website as well. And i have a few cookies coming out of the oven in a few!