*rugenius in design , 08:15

Fatto A Mano: Rowan Mersh + Fendi at Harrods- 03.28.11

fendiofficial3.jpg Photo credit: Tom Swain

On more awesome London window discoveries, Justine has been working on this post all week ~ but we got a bit distracted while running around in Paris!

“The craftsman’s heart rate will be monitored while he works and transferred to a computer, which will in turn convert the data into commands for a sewing machine.” Interactive installation art from Fendi over at Harrods! I spotted these gorgeous windows at Harrods and was intrigued by the intricate leatherwork and prominently featured machinery. While many of Harrods’ other windows are under construction, window number five features the work of British artist-designer Rowan Mersh and artisan Cyril Letellier. The collaborative performance and is a part of Fendi’s global project, ‘Fatto A Mano’, which translates to hand made. From leather to heart rate to machine to more machines… the out put is a fascinating sculptural form of sorts… see it all in action on the next page!

A bit more about the exhibit from Harrods own pages:

Between Friday 11th and Saturday 12th March, and Friday 18th to Saturday 19th March, Fendi craftsman and British artist-designer Rowan Mersh will appear in Window 5 of our Brompton Road store as part of Fendi’s global project, ‘Fatto A Mano’ - literally translated as ‘handmade.’

During the spectacle, Mersh will work with the Fendi artisan to create an interactive installation showcasing his interpretation of the future role of the artisan. The craftsman’s heart rate will be monitored while he works and transferred to a computer, which will in turn convert the data into commands for a sewing machine. Each stitch will literally come from the heart.

This schematic of the process captures the relationship between artisan and artisan. Fendi artisan Cyril Letellier wears a heart rate monitor, which transmits his heartbeat wirelessly to the computer, which punches holes accordingly into colorful leather strips of Fendi offcuts, which are fed to the machine by artist Rowan mersh. The resulting perforated strips are woven onto large pegs by hand to create a multicolored, upcycled leather sculpture.

fendiofficial4.jpg Photo credit: Tom Swain

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fendiofficial1.jpg Photo credit: Tom Swain

fendiofficial2.jpg Photo credit: Tom Swain

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1 Notes

I admit to being mostly neanderthal, but the photos of the progress strike me as art in and of themselves.

----- Robert 29.03.11 21:26

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