*rugenius in design , 08:02

Wim Crouwel at the Design Museum- 04.04.11


The Design Museum, London is celebrating Dutch graphic designer Wim Crouwel with his first UK retrospective. Crouwel is renowned for his bold typographic designs that captured the essence of emerging technologies during the 1960s. The exhibit opened on March 30th and runs until July 3rd. You can find out more about the exhibit at the Design Museum’s site for the exhibit: ‘Wim Crouwel - A graphic odyssey’ and see more images of the exhibit below.

Spanning sixty years of Crouwel’s career, the exhibition includes his work of the design practice Total Design, development of the iconic Cathode Ray inspired ‘New Alphabet’, his identity work for the Stedelijk Museum as well as his iconic poster, print, typography and lesser known exhibition design.


The exhibition was designed by 6a Architects with exhibition graphics by Spin. Their modern, minimalist, neutral design perfectly showcases Crouwel’s work, which includes series of original sketches, posters, photos and film clips. Photos by Luke Hayes via the Design Museum.



In the clip below Crouwel discusses type and exalts the neutralism of Helvetica.

In celebration of the retrospective, there is plenty of Crouwel-inspired merchandise on offer at the Design Museum Shop, including Crouwel-inspired prints by a number of artists including Experimental Jet Set, Cartlidge Levene, and Hamish Muir. Co-curator of the exhibit, Tony Brook of Spin, has even unveiled a wallpaper design inspired by Crouwel’s unmistakable geometric type by Cole & Son.




A handmade rug with Crouwel’s iconic ‘New Alphabet’ also features among the more unusual memorabilia by Manufacture Des Tapis De Cogolin and partner company Tai Ping.


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