Project Ocean: Whale Rodeo + Ultralounge- 05.12.11
Amazing. Justine has has me laughing so hard with this latest London discovery of hers at Selfridges! Check out part one of her adventures below!
A WHALE RODEO! and a black light lit aquarium of confiscated coral! It’s hard not to love the new campaign, Project Ocean at Selfridges a huge collaboration between the renowned department store, the Zoological Society of London and more than 20 environmental and conservation groups “to celebrate the beauty of the ocean, highlight the issue of over-fishing, help us all understand the threats to the ocean and make positive choices about the right fish to buy and eat.” This is one of a series of posts on the exhibition, which runs from 11 May - 12 June 2011.
Both the Whale Rodeo and Ultralounge are located downstairs in the home section of the store. The Ultralounge houses a large quiet, cinema room with a large screen showing video footage of the ocean. It’s dark walls are filled with small aquaria containing beautiful corals on loan from the aquarium at ZSL and are specimens which have been confiscated from traffickers at Heathrow airport. So pretty! It is also home to a cute shop selling goods whose proceeds support ocean conservation.
The Whale Rodeo is located just opposite the Ultralounge and yes you can give it a ride. More pics and a video of its operators who very obliging demonstrated for you on the next page! Seriously, you have to see this robotic beast in action…
First things first: Whale Rodeo!
Ok and now lets back up and head in to the Ultra Lounge…