*rugenius in design , 09:30

Project Ocean: Windows, Mobiles and Fish Guide- 05.18.11

ocean.jpg There’s more than just the Whale Rodeo! As promised, here are more highlights from Selfridges’ Project Ocean. In addition to the commitment to raise awareness and funds for conservation, Selfridges really carry the theme throughout the store, tying things together with their beautiful illustrations of fish by the very talented Sanna Annukka (check out her commercial portfolio here)! And yes, you may recognize that beautiful style from the Marimekko prints we love so much!

Annukka’s illustrations grace the doors and windows of the store, and can be found throughout the store in mobiles and on the walls (you might have spotted a few in our previous post). They are also the images that feature in Selfridges’ fish guide - the print, web, and app versions! Check out the beautiful illustrations in all their many manifestations on the next page!

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And here’s a look at Selfridges’ fish guide, available in the Food Halls and online or as a smartphone app!

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And here’s a look at the web-based version and the smartphone app in collaboration with Clusta.

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