*notcot in design , 02:45

‘Everybody reads the same story differently’ - 07.01.11

highlight1.jpg Oh, the art of highlighting! I love this ad campaign ‘Everybody reads the same story differently’ by Y&R Bogotá, Colombia. When i ran across it at Ads of the World tonight, it just made me smile, and then want to take a highlighter to everything. Too cute to see the various perspectives they play with on who highlights what… see them all up close on the next page: The Little Prince, Don Quixote, and Moby Dick!

Click any of the images to see them larger!




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1 Notes

What a great post. The drawings are wonderful and what an interesting way to highlight the differences. It just shows that we narrow in on things that we can relate to.

----- Seb 04.07.11 19:24

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