On delayed San Diego Comic Con adventures ~ one of the last things i imaged writing about was Disney’s Phineas and Ferb booth. But it was massive. Had impressive branding… and a converted trailer that was turned into a HUGE Platy-BUS. Seriously, how impressive and eye catching is that thing? Making of video of it on the next page is surreal. While i must admit i’ve caught a few of the cartoon episodes, enough to at least make sense of what was going on… visually, the booth was like entering a crazy cartoon world, and they definitely took it above and beyond. Inflatable tree… with karaoke, guitar, and little platypus stools beneath it… large purple “evil incorporated” blimp flying above… and food truck like trailer serving up limited edition blind box toys of Perry the platypus pet that turns super spy… Then there’s the bizarre branding overload, with nice display cases showing off everything from the Kraft Mac & Cheese version of the characters and fruit snacks to band aids and toothbrushes… as well as other toys. It looked less like they were pitching those to kids and parents, but like a brand display to show off how far they can reach. Anyhow, it was quite a world they created… So things design worthy to note? The Platy-BUS and making of, the platypus stools, and the packaging details… check it all out on the next page!

Tags: cars - gifts - kids - shopping - toys