CODA: EV Shopping in the Mall- 09.07.11
Shopping for a car in the mall. Pick up a pair of shoes, grab a bite in the food court, then saunter in to a store to build your car on an iPad and email it to yourself, then hop down into the parking garage for a quick test drive?
Tomorrow, LA based tech startup/car company, CODA, officially opens their first store in Century City ~ perhaps store isn’t even the right word ~ it’s an “experience center/meeting place” in which shoppers can learn about electric vehicles (EVs). Completely green ~ the facade and ceiling are made of reclaimed wood, the plywood is all formaldehyde free, even their wall graphics and pamphlets use eco friendly printing and materials. With a car parked outside, you can’t miss it’s location near the movie theater and food court, and even if you don’t peek in, the window inspires you with “Be the change you wish to see in the world.” And when you’re ready for a test drive (or while looking for a parking space) ~ you can’t miss the special CODA section in the parking garage directly below the store with CODA’s waiting for you to give them a spin.
I love this trend of stores that are focused on the lifestyle and experience of a space versus simply selling their product. The theme of creating inviting spaces to engage buyers and could be buyers in a relaxed setting ~ and bringing the products and stores to where people already congregate (versus the usual destination streets filled with car dealerships.) is very Apple store like ~ and in fact Tesla brought on the man who helped create the first few to do theirs… and the team at CODA admitted Apple inspired their as well, and even strategically placed their first store near an apple store (across the way and down a few doors!) to attract people who like such experiential spaces. Will we be seeing more of these? I wonder which other genres will be next ~ is this going to continue to be an EV trend?
But first ~ take a peek into the beautifully designed CODA space in Century City as well as their test drive area in the parking garage on the next page!
This is a photobooth! You can take your pic ~ and email it to yourself ~ and of course, as you enter your email, the default is to be added to the CODA mailing list…
They had fun naming their colors for CODA ~ Cloud Nine, Night Owl, Pulse, Perfect Storm, Reflection, and Fathom.
Their shifter reminds me of the Range Rover Evoque!
And now we head down into the parking lot! While they initially only have 2 cars, soon there will be 6 available for test driving…
My favorite detail on the car? The headlights…