*notcot in tech , 10:20

CES: Audi’s Crazy Lights- 01.11.12

audi0.jpg Remember Audi’s 2011 CES booth of overlit white glowiness? Well this year Audi actually took it even further and created an equally stark white super bright booth that not only pulled everyone into the light… but trapped them in their infinite kaleidoscopic florescent tube grid of dizzying madness. Then again to be fair i had just walked the show floor all day and could barely feel my feet anyways. Regardless ~ it makes for awesome pictures ~ and some insane reflections on the many reflective surfaces in the booth…

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4 Notes

This brings back memories.
What a fantastic project to work on.
We are still using this in our portfolio for our lighting projects.
John Costello

----- John Costello 25.02.14 11:15

Hi.Its Great!

----- isaac 20.09.12 05:14

Hey notcot! i would have loved to meet you guys at the booth! Thanks for your great pictures and nice words!!
we created the booth design for audi - if you are out there today, lets have a chat!
Cheers, Carsten

----- Carsten 11.01.12 11:14

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