Stranger & Stranger: Wine Packaging- 09.12.12
Leave it to our friends at Stranger & Stranger to take wine to a whole new level of elegant playfulness ~ making us lust after the life the bottle teases at before we even figure out what type of wine it is. Remember last Christmas’s No. 13 they sent out? It seems that the idea for this line of Truett Hurst wines for Safeway packaged by Stranger & Stranger took its inspiration from No. 13! Kevin Shaw, the founder and Creative Director, says “¬†The added real estate that the over sleeve gives us has allowed us to engage with people in a way that a tiny back label never can. Everyone just wants to pick up and read these packs.” Apparently “Stranger identified 22 niches and buying occasions that might benefit from enhanced packaging and developed a patented bottle sleeve that contains everything from quotes to recipes.” I had no idea you could patent the bottle sleeve resembling the brown paper bag look of the prohibition era ~ but it will be intriguing to see how this wine packaging shift infiltrates other packaging designs as we wander the aisles at the market! See more bottles and lots of close ups on the next page!