*notcot in design , 15:08

Columbia Survival Labels- 06.15.16

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Columbia Survival Labels - a series of special informational hangtags printed on laser perforated/etched/cut steel! Each one can be popped out and turned into Sewing, Fishing, Sun Dial, Purifier, Sextant, and Handsaw Tools! Such a fun project from Olgilvy Istanbul. They also made a great video for it - and at the end it they tell you that they are currently available at 41.002 N, 28.9784 E - which takes you to the heart of Istanbul! And they tease “worldwide distribution coming soon” so don’t rush out to poke at these hang tags in person quite yet. Check out the video and details on the next page.

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Here’s where you might find it… survival16.jpg

As for how it’s made! Looks like high powered lasers! survival13.jpg

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A few press photos! survival17.jpg

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