First the idea grabbed me… then this image of a literal cowboy style ranch… it only get’s better as you visit Ben’s Ranch online.

Couldn’t have said it better than DailyCandy:

Luddite (luh-dyte) n. 1. One of a group of British laborers who opposed the development of textile machinery 2. One who fears technological change 3. You.

Only i’d switch ‘you’ maybe for parents, or friends of parents, or friends of friends… or anyone who’s tired of tech support, and you just can’t answer one more tech support session as a favor to whoever it may be…

So send them to the local luddite rescue:

Ben’s Ranch (benz ranch) n. 1. A new in-home service, owned by tech whiz Jonathon Fishman, providing support for all aspects of modern life, from laptop woes to BlackBerry queries 2. A tribute to Fishman’s ranching grandfather 3. That rare union of techie brilliance and interpersonal skills that you so desperately need. (Jonathon can actually explain things in a vocabulary you’ll understand.)

[ok so this is very LA, and does reek of it, but its an innovative and necessary concept, considering i dabbled with a group of web designers, paid a designer’s rate, to babysit the “Fat Actress” computer shopping… who know’s you might be able to tap into the niche in your city/town/farm/ranch]