*Sub-Studio in home+decor , 22:46

Joom- 08.09.07

0809joom1.jpgNOTCOT Note: Here’s another article from Anna Corpron of Sub-Studio!

While Joom’s current collection is limited to just a few pieces, what they lack in quantity they more than make up for in quality. Joom offers a playful, South African-inspired take on children’s furniture and accessories. I would love to see them expand on the Mooj Cowcase so that I could have a whole zoo of animal bookshelves.

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The Animirrors are for “anyone who’s ever drawn funny faces in a steamed-up mirror, or made two-fingered bunny ears behind a friend’s head in a photograph”. The Springbuck is a dynamic alternative to the tired rocking horse.

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