*notcot in design , 18:26

WWF Paper Dispenser- 10.17.07

wwfpaperdispenser.jpgSaw this over as NOTCOT.org #6720 as posted by Daniela Sammartino and the image has been stuck in my head all day. I love these World Wildlife Federation ad campaigns that utilize the existing surroundings so well… remember the one where the shadow cast throughout the day on the billboard showed the ocean levels rising? Here we have a paper dispenser with south america cut out, and green foil to tint your view… clearly conveying that with every piece of paper you take, you’re taking away from the greenness of south america. How multisensory and engaging beyond a simple sticker/poster. By Saatchi & Saatchi, Copenhagen, Denmark.

My only other question ~ doesn’t the paper itself look green? Why the need for the green foil? (As it says over at I Believe in Advertising)

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