On fascinating new uses for nanotech-engraving… Adidas has launched adiThread on their “This Is Not A Jersey” site - where supporters of the New Zealand All Blacks team can get closer than ever to the players, and literally come together to form the thread of the jerseys with their names! See stills from the video, and more from the campaign below. Even go add your name to the thread at adiThread!

Tags: advertising - fashion - nanotech - technology