Indigo Farm Pops Up @ Fred Segal- 07.11.08
It’s felt like Friday every day this week! No idea why, perhaps its the weather, or how productive we’ve been suddenly… today’s been quiet because we’ve been busy playing with iphone apps, trying the rather hyped new Anisette Brasserie, finally seeing Wanted (LOVE it - but i’m a sucker for action), and checking out the launch of the new Indigo Farm Pop Up Shop at Fred Segal Man in Santa Monica.
Ok packaging fetish time: the denim in this beautiful 20 piece limited edition collection, and only 50 or 60 units per style, come in engraved wooden boxes. And to top those gorgeous boxes… “For the truly devoted collector, there are also three 3-piece sets of handmade denim luggage, each one including a steamer trunk lined in 100-year-old Asian woodblock printed poplin.” See the close ups of the black and white woodblock print on the next page, i was absolutely taken by these woody/denim steamer trunks.
Next thing i gushed over: the space! “Warhol Factory X Levi’s X Damien Hirst designer Adrian Nyman presents his second installation at Fred Segal Man in Santa Monica, a capsule collection with cult Hong Kong denim brand Indigo Farm, making its U.S. debut here exclusively from July 1st to August 14th.” What does this mean? Much like those steamer trunks, the whole room was denim or wood, from floor to ceiling. The walls were all denim or stacked with firewood, creating a fabulous multifaceted effect. And to add to the ambiance, there was the tattooed rocker of a banjo player, Elijah Trotsky, which was quite mesmerizing. So take a look on the next page to catch up on tonight’s scene…