*notcot in food+drink , 01:44

Martini & Rossi Warhol Ads- 07.30.08

warholmartini1.jpgMartinis + Pop Art? How could i resist a press release that starts with “After collaborating to create an Ad Campaign for their vermouths in the late 1950’s, MARTINI & ROSSI brings Warhol’s iconic artwork and style back to life with a modern twist. From canvases to cocktails, MARTINI & ROSSI has embarked on a new advertising and cocktail campaign - The MARTINI Factory - aimed at redefining vermouth and the art of the aperitif. The vermouth aperitif drinking occasion, hugely popular in Europe, has yet to take hold in the U.S. market where cocktails dominate popular culture. This new campaign offers consumers an array of innovative vermouth cocktails featuring contemporary ingredients. MARTINI & ROSSI will also unveil a collection of six innovative Warhol-inspired vermouth cocktails at an invitation-only MARTINI & ROSSI Warhol Factory party - being held in NYC on August 6th - what would have been Warhol’s 80th birthday.”

Take a look at the original 50’s and 60’s advertisements by Warhol on the next page, as well as some of the new Martini Factory Drinks! With playful names like the Factory Martini, Velvet Edie, Pop Art ‘Tini, Bohemian Cocktail, and more… this is certainly one of my favorite retro/present campaigns of the moment, and the merging of art + drink is such a perfect match.

Here are the 6 Martini & Rossi Factory Drinks (recipes on the next page!)

Here are the original ads which ran in 1956-1963




Here are the 6 Martini & Rossi Factory Drink Recipes! (in order from left to right)

MARTINI & ROSSI Factory Martini
Picking up on the great ‘assembly line’ method of the Warhol factory, this cocktail can be made in stages by multiple mixologists.
- 3 parts MARTINI & ROSSI Extra Dry vermouth
- ½ lemon in wedges
- ½ part simple syrup
- 3-4 mint leaves
- Club soda, chilled
Muddle lemon wedges and mint leaves in the base of a shaker. Add MARTINI & ROSSI Extra Dry vermouth, simple syrup and ice. Shake well and strain into a martini cocktail glass. Top with club soda. Garnish with remaining lemon twist.

MARTINI & ROSSI Warhol Manhattan
This cocktail takes a classic recipe and embellishes it with a striking dash of color and flavor.
- 1 part MARTINI & ROSSI Rosso vermouth
- 1 part DEWAR’S WHITE LABEL Blended Scotch whisky
- 3 cherries soaked in premium orange liqueur
Shake liquid ingredients with ice and strain into a martini cocktail glass or pour over ice in a rocks glass. Drop in cherries.

This cocktail is quite inspired. It is named for two influences in Warhol’s life: Edie Sedgwick and the Velvet Underground.
- 3 parts MARTINI & ROSSI Bianco vermouth
- 1 part lemon juice
- ½ part simple syrup
- 2 raspberries
- 2 mint leaves
In base of martini shaker, gently muddle one raspberry and one mint leaf with simple syrup. Add remaining ingredients and ice. Shake well and strain over cracked ice in decorative stem less glass. Garnish with quarter slice of lemon, remaining berry and mint leaf.

- 1.5 oz. Martini & Rossi Dry Vermouth
- 2 oz. Cranberry juice
- .5 oz. Pineapple juice
- 1.5 oz. top with Martini & Rossi Prosecco
Fill mixing tin halfway with ice. Pour in M&R Dry Vermouth, Cranberry and Pineapple Juice. Shake with ice 8-10 times. Strain into a chilled martini glass. Top with M&R Prosecco. Garnish with a lemon and lime twisted together.

MARTINI & ROSSI Bohemian Cocktail
- 1.5 oz. Martini & Rossi Rosso Vermouth
- 2 oz. Orange Juice
- 1 oz. Cranberry Juice
- .25 oz. Grenadine
Fill mixing tin halfway with ice. Pour in M&R Rosso Vermouth, Orange Juice and Cranberry Juice. Pour Grenadine down the inside of the drink and let settle to the bottom of the martini glass. Garnish with an orange wheel cut in half and placed on top of ice.

MARTINI & ROSSI Celebrity Crush
- 12 each Fresh Rosemary Needles
- 6 each Fresh Raspberries
- .75 oz. Simple Syrup
- 1.5 oz. Martini & Rossi Rosso Vermouth
- 2 oz. Cranberry Juice
Muddle in a mixing glass: Rosemary, Raspberries and Simple Syrup. Fill halfway with ice and add: M&R Rosso Vermouth and Cranberry Juice. Shake with ice 8-10 times. Double strain into a chilled martini glass. Garnish with 3 fresh Raspberries speared by a Rosemary sprig.

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1 Notes

Oh wow - as a serious fan of both Warhol and this city, I would love to go to the Factory Party for this. NotCot hook me up! A side note: aren’t the illustrations also reminiscent of the work of Miroslav Sasek?

----- Cynthia 03.08.08 16:51

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