“Beam Global Spirits and Wine, Inc., redefines rye with company’s first ultra-premium rye whiskey - (rī)1 Whiskey Brings Cocktail Style and Straightforward Sophistication to Traditional Rye Whiskey Category”, and you’ve got to admit, it is a seriously un-whiskey looking designer bottle… and even more stunning is the acrylic box they sent it over encased in along with a glass and the coolest stirrer/stirrer placement i have ever seen. Using the transparency of the styrofoam slit to turn the plastic stirrer into what appeared to be a floating droplet of (rī)1 when you slide open the box… so awesome!

(rī)1 - pronounced Rye-One - is certainly making waves in what has been a rather traditional genre, and the flavor is incredible… the spiciness really hits you upside the head (i decided i’d try it neat first and not read the tasting notes until after, so i didn’t see it coming)… it was refreshing and fascinating with a cube of ice, really opening up the flavors - you have to try it!

As the press release describes: “Bottled at 92 proof, (rī)1 features a light, slightly spicy flavor and a long, luxurious finish. Straight, the nose offers a gentle, peppery nod to its rye heritage. Cut with water, the scents of dried fruit and cinnamon push to the front, providing a rich palate experience.” Also exciting… “Future variants, including (rī)2 and (rī)3, are planned to create a complete product line.” Can’t wait to see what those flavors are like! But for now, you have to check out the incredible acrylic box of goodies - i’ve been trying to figure out what else it can be used for, and first idea is… light box? See all the pics on the next page!

Tags: drinks - gifts - liqurious - packaging - shopping - unboxing