*notcot in design , 22:20

The Standard Hotel 2009 Staff Calendar- 01.11.09

standard1.jpg As you know by now, there is nothing standard about The Standard ~ their logo likes to be upside down, their decor unexpected, their store schwag designer… is it any surprise that their Staff Calendar this year resembles a retro yearbook? Well, a yearbook where everyone is incredibly attractive and calling out all the stereotypes… from the prom queen and the stoner to the jocks and nerds… which were you?

Well while you ponder that ~ jump over to the next page where you can watch a fun little video where all the characters unfold ~ followed by a candid “making of” the video and calendar shoot!

There are only 500 copies of this 4th annual calendar available, and while traditionally they were only sent to say thank you to their most regular guests… this year and they can be found in The Standard Shop! “Shot at on location at The Standard, Downtown LA by Michael Elins, this year’s is perhaps our favorite yet. Staff flew to LA from each of the Standards’ home towns after being cast for the shoot. Designed as a desktop or bookshelf calendar, it measures 7.5” tall by 3” wide when folded, and about 6” wide when assembled.”


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And here’s the making of….

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