*notcot in design , 15:30

Absolut Flexible Panel Design- 11.01.09

absolutpan1.jpg So much i want to share with you from the last week or so, and as usual having trouble catching up ~ sensory overload! Inspiration OD? So i’m just going through pictures and will share pieces with you as they get me all giddy again. Firstly, being invited out to Sweden for the Absolut Art Collection celebration is a dream come true on so many levels ~ Absolut Ads were one of my earliest obsessions of where advertising met art, the ads were on my walls, i had the books and museum/art collection cds (totally need to find that when i get home), postcards in my notebooks, i probably even discovered a few artists through them (imagine 10 year old me?)… and over the years i’ve definitely grown up following the art they’ve enabled in so many mediums as i’ve also progressed further into the tech/art/ux/online/new media worlds… It’s incredible that this weekend was celebrating 30 years of Absolut’s creative collaborations! And the talks with their global marketing heads about the history and philosophies of the brand as well as the panel discussion with artists who have worked with them in the past on “Commissioned Art - Career boost or selling out?” was inspiring and thought-provoking for sure… but before we even delve into all of that… you know i fixate on the visual… and i had to show you the brilliantly simple portable/modular panel set up they popped up inside the Lydmar Hotel Restaurant!

Basically it is a series of two layered panels ~ lots of hinges… striped, in the front, had openings to expose the pink layer behind and also served as a frame for the flat panel TV behind. The A shaped stools were close didn’t perfectly match the Absolut A, but the designer did say that it could be said it was inspired by the Absolut A (with a wink). Also adorable was that the stools also apparently make great little tables while the Absolut team had lunch perched on the audience set up of a rainbow of Starck’s Kartell Ghost chairs… Apologies for being too mesmerized and immersed in conversation to take pics while they were taking it down, but it was impressive how quickly they collapsed it all before dinner! Take a closer peek at the set up on the next page…

p.s.
aren’t the A’s a little sesame street? I kept thinking, and today is sponsored by the letter A! (and A is for Absolut?)


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1 Notes

Same here, I have been watching them over the years and always fascinated by their ads. Besides the “when commercial meets art” thing, the other great thing about them is that the “absolute” ads campaign has created an “absolute” culture. I think it is easy to make the ads impressive but together let the whole thing accepted and cheered as a culture is definitely another story.

----- Liam Zhu 04.11.09 05:48

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