Unboxing the NESCAFÉ Alarm Cap- 05.13.14
The NESCAFÉ Alarm Cap is here! The press release reads: “Mexico City, May 8th, 2014 - NESCAFÉ® embraces consumer maker technologies to quickly design and build 200 limited edition, 3D Printed, Arduino-based NESCAFÉ® Alarm Caps.” and I can’t tell you enough how thrilled I am to show you our latest NOTlabs project. Publicis Mexico’s Innovation Lab brought us on to collaborate in bringing the NESCAFÉ Alarm Cap to life. The NESCAFÉ Alarm Cap utilizes 7 different tones synchronized with light, which are scientifically proven to create a soft and natural awakening, ending when you open the cap to enjoy the delicious aroma of NESCAFÉ. So yes, you can literally wake up and smell the… NESCAFÉ!
As you’ve seen - we’ve been busy with quite a bit of 3D Printing and electronics overdosing the last few weeks, and this is what we’ve been up to! Currently making their way throughout the world are 200 limited edition NESCAFÉ Alarm Cap press kits to celebrate the new brand identity of NESCAFÉ! There are two cap design variations, the faceted cap and the accent cap. Each piece was hand-assembled in California, with the exteriors 3D printed in nylon (and dyed and polished) by Shapeways on an SLS printer, and the interiors 3D printed on our Makerbots. Along with the Publicis Mexico’s Innovation Lab , we worked with Eric Brockmeyer on the electronics and code, Charmaine Choi on the pattern illustrations, and The Lift for the video. Let’s get to the unboxing! See it all on the next page…
First - here’s the video!
Now into the unboxing…
Charmaine Choi’s illustration shows off some of Nescafé’s history - like being the first coffee in space! She’s also tucked a few of the Alarm Caps in the pattern as well! Love the booklet’s gloss on matte printing.
A peek inside the booklet!
Inside the box you’ll find the new Nescafé branding - from the new packaging to the the new Red Cup (notice the accent in the handle?) - and of course, the Nescafé Alarm Cap!
Here’s the faceted cap…
… and the accent cap variant. Beneath the cap is the spiraled USB cable to power the cap.
Nice mug detail with the -café and popping red accent inside!
On the underside of the Nescafé alarm caps you can see the current time/status, set the time, set the alarm time, turn the alarm on/off, and play demo mode (hold down for 5 seconds!) These two caps have special laser etched faces and limited edition numbers.
The new labels from the back - and the USB ports!
Accents on the tops!
My favorite detail might be the USB port on the faceted cap - we modeled each and every line and curve so meticulously!
And to see it in action - here’s some fun i had on instagram trying out the alarm, and finding all kinds of places to power my Nescafé Alarm Cap (from the cars, to on the grass with a mophie, to the PS3, USB wall outlet, and more…)
A proper Making-of coming soon, but for now, see the story at CoolHunting for a look at the process!
Love this , where can I buy one ? Need one in my life
----- April Neal 26.11.17 01:44