*notcot in design , 01:04

Team Tempest Freerunning at TBWA\Chiat- 09.19.10

chiart1.jpg Sometimes the best art is locked away INSIDE TBWA\Chiat\Day! So, i’ve shown you their studios before, and you just saw their 5353 Music Art Fest ~ well, while i was there, popped inside again, and their latest internal art exhibit is awesome! Freerunning captured in action and printed larger than life all around their communal areas… only thing that could be cooler would be watching the LA based Team Tempest freerunners bouncing off the surfboard bar, gargoyle, fish tank, shipping containers and more!

And since i was a bit ignorant, just read up a bit on the difference between Freerunning and Parkour - according to wikipedia - “Parkour as a discipline emphasizes efficiency, whilst free running embodies complete freedom of movement — and includes many acrobatic maneuvers. Although the two are often physically similar, the mindsets of each are vastly different.” Watching some Tempest TV, it definitely look like an incredibly athletic art form that feels like urban tumbling/dancing at times! Mesmerizing to say the least ~ and apparently you check out Team Tempest at UCLA every saturdat at 11am!

For now ~ check out more pics of the exhibit up at TBWA\Chiat\Day on the next page!

p.s. UPDATE! The stunning photography in these prints are by people/dramatic sports photog, Andy Batt!

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How inspiring is Luci’s background and story?!?! chiart6.jpg

How awesome is their fish tank? I was mesmerized… chiart7.jpg

And new billboard up! Pepsi POP time! chiart8.jpg

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