So you've seen the Day In The Life of the White Rabbit so far... well, here is more of the campaign that Fallon has put together for Syfy. This is one of those posts that took me a while to figure out how/what to show you because while i love each part individually, conceptually all together its fun to see how this one crosses in and out of online, tech, and real world! See if you can follow it all...
1. 50 Real human Rabbits run around NYC
2. Real human rabbits disappear and a huge building sized projection shows the rabbits climbing the wall...
3. Rabbit projections and real rabbits continue to run around NYC prompting people to "FOLLOW ME" which of course means twitter... and real life... (nice use of alice in wonderland meets twitter, fallon.)
4. On the twitter account you can find the link to The White Rabbit Inc, a detective agency of course. The man-rabbit is there again teasing you to follow.
5. Clicking him takes you to Wonderland Tea Shop, where he causes some havoc and teases you to follow once again.
6. Now you end up at the Happy Hearts Casino, faced with an eerie Kathy Bates Queen of Hearts backed by some show girls... and he escapes again, waiting for you to follow.
7. Where you finally land at Syfy's Alice.
Oh, but wait, that's not all... Also fascinating, Kay jewelers is sponsoring the miniseries, and they've done even MORE silliness to integrate with them... There is also Alice's Jewelry Box, where you essentially click on each of the Kay jewelry pieces to get to the "fabled Stone of Wonderland" ring of Alice's, which then lets you see concept art for the film...
I can't help but wonder, what's next? Where can i get a Rabbit mask? Will the miniseries live up to the campaign? There is so much talk these days of ways to integrate social media, ways to use twitter, how to innovate on really engaging people (in both real and online worlds) for campaigns... and i'm loving what Fallon and Syfy have pulled off with this one. With so many ideas floating around, they've definitely taken it further than most would expect, and it feels like everyone has had a blast doing it! So take a peek to see the different parts of this campaign (and a fun video too!) on the next page!
Merry Christmas ~ it’s been quite the branded animal holiday season for crazy packages here at NOTCOT this year, and as that “last day before christmas” delivery chaos kicked in, the most beautiful and mysterious box arrived from White Rabbit Inc. (via Fallon and Syfy) ~ you know, that special recon team that the Queen of Hearts has? With the fun microsites and awesome Alice mini series? So now i can BE part of that crazy team, and run around as a White Rabbit too!!! Check out my new latex rabbit head? I must admit its a little freaky up close, but i can’t stop poking at it. Also what better gift to receive than vials of Clear Conscience, Hope, Reassurance, Flying High, Desire, and Serenity to ring in the new decade? One can only dream that they’d perform as labeled if sipped ~ but the fun little legal note warns me otherwise. Just in case. Imagine if it were as easy as it is in Wonderland? Where the Queen lures (ok, traps) humans from our world into her casino, only to pull raw emotions out of them and through their feet to create essences for bottling by the Wonderland Tea Shop ~ they are afterall “Tea for the soul, from the soul.” So take a peek on the next page for a full unboxing as well as some Rabbit-Penguin shots…
Did you see him running around last night? Love this video of the projection of the White Rabbit running through NYC… Fallon has really gone all out with a Syfy for their latest flick, Alice! (Can’t wait to check it out on sunday)… before i share more of the campaign, check out more pics!
Or perhaps some of you in NYC even saw him running around today? Before i even begin to show you what else i’ve found, let’s just take a look at these really fun and surreal pics of a day in the life of the White Rabbit… See pics of the White Rabbit/s doing everything from sitting in the office, to photocopying, to doing the crossword, to ice skating… and more! on the next page.
The latest from our resident zoologist and London-based editor, Justine Aw.
London has become home to over 200 eggs as part of The Big Egg Hunt presented by Fabergé. The eggs created by leading artists, designers, architects and jewellers scattered throughout London in 12 “zones”. The record-breaking egg hunt raises funds and awareness for the charities Action for Children and Elephant Family, through souvenirs (see more on the next page!) as well as auctions of the eggs themselves. Egg hunters can text the code associated with the egg they’ve found for a change to win The Diamond Jubilee Egg. Great way to raise awareness and a wonderful excuse to get out and explore the city!
In addition to the many beautiful eggs, we also love the identity and branding work for created by our friends at Fallon (remember the white rabbit Syfy campaign and sony playdoh bunnies?). Check out more photos of the lovely identity work and of the hunt including our own finds, the Big Egg Shop at Selfridges and some of our yet-to-be-spotted favorites on the next page!
So i've been hearing about the Sony Bravia play doh bunnies running around NY all weekend, and finally sat and tried to dig up whatever info and images possible (thank goodness for flickr... particularly dennyliem and davidwatts1978 who had great sets up from the shoot)... and i've compiled them below for a quick overview (and they just make me smile ~ i wish i could have seen them in person!).
So here's the story - its the third of the Sony Bravia "Color like no other" campaigns... the first being the bouncy balls in SF and then the paint explosions in Glasgow... and coming soon, the play doh bunnies in NY! I can't wait, check out what people have seen so far below. According to TV Ad Land, "Play Doh is being staged in New York by Frank Budgen of Gorgeous Enterprises, working with a creative team from Fallon, including creative director Juan Cabral."