Ready for a peek inside the world of Jonathan Ward’s ICON and TLC? Well, we’ve been working with him on designs the last few months, and the passion at ICON is contagious, and constantly energizing and inspiring us at NOTlabs! So, we figured it was finally time to share some of the wonders inside the ICON and TLC garage!
ICON has been making stunning matte black retro BRs and FJs that no designer (no matter how uninterested in cars) could miss the last two decades… an upgrade would be an understatement, they build on the originals and improve every tiny detail to become a design masterpiece in both performance and style. The plastic is stripped out, grills are milled out of single pieces of aluminum, fonts are matched for updated logos… no detail is missed! More recently, you’ve probably seen the stunning ICON Thriftmaster truck, with a beautiful ash wood bed floor, as well as the ICON Electric Flyer bike. Additionally, if a sleeper of a vintage car, looking rusted and thoroughly aged, flies past you - you may have found one of the rare ICON Derelicts & Reformers. (Another example is the beast of an ICON Dodge D200 Truck he drove to the Hero’s Chest dinner.)
The other half of ICON is TLC, if you’re confused (like I may have been at first) it actually stands for Toyota Land Cruiser, not ‘tender loving care’. Since 1996, they have been the nation’s leading Land Cruiser Service center. As they say, “Though the Cruiser has evolved into today’s luxurious four-door powerhouse - it is the original adventure-seeking spirited classic Land Cruiser, with its worldwide following that lingers in our minds. That’s where we come in…TLC buys, restores, services, and sells Toyota Land Cruisers exclusively. We are dedicated to their preservation and restoration. Recycling a product that in many ways is simpler, stronger and safer than most produced today.” (I both blame + credit Jonathan Ward for helping Shawn convince me to impulse buy the NOTlabs FZJ80 just after this visit! But more on that shortly…) So take a peek inside the ICON and TLC garage on the next page!