*notcot - , 14:04 -

Axe: Get a girlfriend

axeads.jpgHmmm Axe strikes again, with another hilarious ad campaign. This time is the “Get A Girlfriend” 3 step process to take you from the scenes shown to having the ladies hanging all over you in no time. And i don’t know what it is that struck me, but i gotta say, the frog leaping contest looks pretty fun/funny (see the closeup of the frog below, its expression is hilarious), the high score on the arcade game cracked me up, and damn thats a lot of legos. See more from the campaign at I Believe in Advertising.

Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Gareth Lessing, Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Photographer: Clive Stewart
Typographer: Adam Livesey

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*notcot - 08.01.07 , 23:17 -

Brooks Salzwedel

I stop and swoon at Brooks Salzwedel’s belt buckles every now and then (seeing them over at Ron Herman just reminded me again), and i just rediscovered his art which i failed to post about previously. So here they are (more below) - and in the artist’s own words, from NY Arts Magazine Interview: “With the use of transparencies, including vellums, acetates, tape and resin, I see my work in layers. I ask myself what images should be in the foreground, and what images should recede to the back. I want all my pieces to have an overwhelming feeling of depth. A good piece, for instance, will have faded fog in the background, but still show detail in both its foreground and background. Most of the time, a piece will be a surprise to me, once I pull the resin out of its mold. The layers change—some images will become dull, while some will become crisp—which helps me feel like I’m not working in some formulaic way. It’s all still an experiment and so creates accidents.” See more of his buckles and work here.

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*notcot - 07.31.07 , 12:04 -

Quick Sculpt the Queen

Exactly what it sounds like. You get clay - and you quick sculpt Queen Vic! Spotted this over at 30gms, and couldn’t stop laughing - wish i could have participated! “The worshipful craftspeople of Fibre Design offer the opportunity for all loyal and devoted subjects to once again fashion a likeness of her royalness Queen Victoria. Your great and sacred mission is to assemble the instrument of the plasticine in the divine image of the sovereign in the allotted time applying the immutable laws of beauty and symmetry. The artist of the noblest resemblance will be awarded a hamper of the finest craft equipment.” Here is 30gms’ coverage of the finished products. “Judging takes place this week and a Flickr set to follow shortly after. But whoever wins the coveted creative hamper everyone graduated with honours.” Can’t wait to see who takes home the prize!

*notcot - 07.30.07 , 22:39 -

Kasil Site

On pretty flashy sites, a few weeks ago i was browsing denim lines and came across Kasil’s site which stood out in its nicely textured, layered site (versus the usual hard to navigate boring same old lookbook imagery?). My favorite part of this side of Kasil is their naming of their washes! (see image below) The washes are named Atlantic, Baltic, and Pacific - with a corresponding cylinder of dark to light blue gradient (complete with subtly moving bubbles). It’s refreshing to see a denim site thats gone out of its way to really give its brand a unique look which goes beyond its logo, buttons, and pocket details, with this artistically playful feel.

More exciting news about Kasil’s jeans… but before that i just wanted to take a second to focus on their great graphic+web design.

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*notcot - 07.28.07 , 23:28 -

Portfolio Infographics

Still fixating on Portfolio - just got lost in their multimedia section… and the bloomberg redesign was previously featured on .org, but i hadn’t had time to fully explore Portfolio then. Loving their infographics like the interactive one above on Salary Comparisons where you can drag the arrow to see how the ratio has grown over the years. They even have E.Q. quizzes to see if you have what it takes to be a CEO - much like those you’d find in cosmo, only better typography and graphics. They even have gorgeous quizes to see whether you can spot the knock off, or pick which tie is cheaper (screenshot below).

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*notcot - 07.26.07 , 13:41 -

Puma Urban Mobility Site

Puma Urban Mobility - Ok, i’ve shown you the stuff… and gushed hard about the design and wood integration in the products already… but thats nothing compared to how i’m feeling about the icons and imagery on the site that goes with. I will let the screenshots speak for themselves, but i’m all over this one for: 1. the icons… esp when animated. *swoon* 2. the maps 3. the drop shadowed speech bubbles… oh and also the colors and flatness… as well as the old school “fit the pieces in” packing puzzles!

Sidenote: on Puma iconography… remember these great inspirational ones on the door during construction?

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*notcot - 07.25.07 , 21:49 -

Diesel Global Hotspots

Remember the Diesel Global Warming campaign? Well the catalog to go with is just as great… “The World’s Coolest Hotspots Guide”. Besides the images from the ads and the product shots, what really grabbed me about these little red hardbound catalogs were the maps of the future world. Check out pictures of the maps below - london becomes an island, the us only has some large cities and mountains left, italy becomes a more anorexic boot, etc…

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*notcot - , 13:28 -

Kawasaki @ Lineage

Audrey Kawasaki’s latest from the Innocents show at Lineage in Philly. It’s been a little while since we’ve had some good eye candy from her shown here, and i couldn’t help myself when i saw her aquatic themed pieces, so here’s a little something to get your creative juices running this Wednesday. Although i love them all - the one above is my absolute favorite: ‘umi no yami no jyoou’, 24x17… see more below. And not all of her work is innocent and dreamy eyed mysterious (or is that a mischievous? scheming? calculated? completely bored? apathetic? twinkle in their eyes?) girls… she also has some NSFW submissions to Grafuck.

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*notcot - 07.24.07 , 15:48 -

2007 IDEA Winners

the 2007 IDEA winners have been announced, and having just gone through all categories, i must say my favorites are in the Packaging & Graphics category. As you can see from the winners, transparency seems to be the winning theme… from Jawbone’s gorgeous floating box display to Panasonic’s Headphones that have a mix of image of the headphones and transparent side of the box showing the real thing! And i love Cargo’s new liquid foundation packaging that makes it much easier to get every last drop out, and less packaging to dispose of. Also noteworthy - congrats to Belkin! Exciting to see my favorite Surge Protector take bronze in the Consumer Products category… and their N1 Router in the Interaction Design.

*notcot - , 14:35 -

The Little Know-It-All

The Little Know-It-All: Common Sense for Designers. Published by Die Gestalten Verlag, June 2007. Knowing just those two pieces of information and seeing the cover, i already desperately covet this potential designer’s bible.

So what is this little book? “The Little Know-It-All provides the fundamental information designers need to know to thrive in their growing field of practice. It is an indispensable manual of the knowledge currently required of designers as the evolution of media redefines their role and expands the disciplines in which they must be competent.” Shots of some pages below… and it’s only 29$ at Amazon.

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*notcot - 07.21.07 , 10:46 -

Luck is 50:50

Luck. Is it a cosmic balance kind of thing? “One man’s good luck is another man’s bad luck + feel guilty when you get lucky”… regardless of what you believe, like all Alice Wang projects, i love this one on multiple levels this Saturday morning. Her simple infographic snippets and diagrams are brilliant, and just complex enough. See her full manifesto here… but wait. There’s more! To further exemplify this view of luck, she has also designed the 50:50 Radio.

The radio is sold as a pair, however, only one radio can be controlled at a time.
The person in control can tune the radio by twisting the antenna while the other radio’s antenna will be down. The person with no control over the radio can listen to what the other radio is tuned to and does not gain control until the other radio is switched off.
It may seem like luck at first, but once either user discovers each other’s routines, patterns are then revealed.

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*notcot - 07.19.07 , 22:56 -

Imaginary Foundation @ Stussy

Imaginary Foundation show opened at the Stussy store on Haight tonight, so i stopped by on the way to Magnolia. Here are some pics to give you a feel for the show… my favorites were their sculptural pieces (see that floral gramophone, the cup in the store window, and the magritte like door)… the shirts and prints didn’t blow my mind as much as i’d hoped.

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*notcot - , 13:21 -

Colour Lovers + Mojizu

On inspiring and amusing collaborations, Colour Lovers and Mojizu teamed up to show us the color palettes of some crazy monsters and “dubious creatures”. See more of them below and for the full list click here.

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*notcot - 07.17.07 , 23:24 -


Sarah (yes our Delicious Life & TasteSpotting Sarah) just linked me to this gorgeous (and thematically oh so LA) painting by Shannon Bonatakis… Atelophobia: The Fear of Imperfection is the title… and it really resembles any tabloid shot of most actresses these days. Also, browsing through her sketches, found some amusing Harry Potter themed pieces as well (see below!) which seemed appropriate for this week.

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*notcot - , 15:41 -

.ORG Roundup

NOTCOT.org #5201NOTCOT.org #5200NOTCOT.org #5199NOTCOT.org #5192NOTCOT.org #5183NOTCOT.org #5179NOTCOT.org #5154NOTCOT.org #5155NOTCOT.org #5112NOTCOT.org #5168Click the pics to see more! This week showing you some of the more naturally inspired pieces on .org… the themes are wood and nature and water and then there’s just that incredibly cool oven i couldn’t resist showing anyone that missed. Yes, it is kind of like an elevator oven?

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