Luxury (and some non) automotive brands make some strange an unexpected lifestyle products to complement their cars. While cars were everywhere today at IAA ~ i found myself drawn to the shopping side of the show, exploring the spaces and booth designs and constantly gravitating towards the style shops that most luxury booths had… the products found within were often to be expected ~ jackets, golf balls, model cars, USB keys, keychains, mugs/espresso sets… the less unusual i’ve rounded up for you on the next page! Everything from that Mercedes bobble head of a dog above ~ to SLK Red Nail polish, Lotus Backgammon, Citroen weights, Maserati Ethernet cords, Bugatti Deodorant, Smart Ice Cubes, Bentley jewelry boxes, and more…. including this strange trend of USB keys that look like car keys!
IAA is one of the biggest auto shows in the world ~ quite fascinating besides the car are the luxury automakers “style” stores ~ filled with goods they are selling outside to complement their cars. Increasing trend? Toddler Cars! A great way for junior to be just like mommy and daddy? Nice way to start the brand loyalty young? And some really are SO cute. So take a peek at ones i found wandering the show floor over at Porsche, BMW, Audi, and Hyundai on the next page.
p.s. While many others have variations of these push/walk cars as well, these are the ones i actually saw today on the show floor!
There isn’t much to say here ~ but you can’t help but stop and stare when amongst a sea of cars you see a huge Bumblebee from Transformers between the Chevy Camaro and Volt… and secretly wish it would move. or talk. or… TRANSFORM? (And then secretly hope the rest on the floor are robots in disguise too… can you imagine which would be autobots and which would be decepticons?) This one is specially for Ganden, Shawn, and Madeline ~ take a peek at all the pics on the next page! He’s HUGE!
There are so many approaches one could take to a mashup ~ for whatever reason mine tends to be start with an evil mwuahahaha kind of mad scientist kind of laugh in my head, followed by trying to figure out what fun items around me might fit together. In this case, 2 of the new Plumen bulbs arrived - “the world’s first designer light bulbs” (So gorgeous! But simply hanging them from a regular light to show off their fun shape didn’t seem like enough!) ~ and i’d been playing with lightbulb fixture connectors/splitter/plugs (and wondering how big of a tree of them i could make with lots of bulbs at the ends!) ~ and there was the Blue Lounge Mini Dock that allows your iphone/ipad/ipod to stay off the ground when charging… and when you put them all together ~ along with a simple ikea lamp base… i ended up with this fun iPhone Charging Lamp! Where the bulbs are as much a part of the lamp as the rest! Something almost antler like about the bulbs viewed this way ~ and rather mesmerizing as it lights up a room ~ perfect little stand to charge the iPhone, light the room, and control my music from it as the phone streams to speakers over airplay… so iphone charging DJ lamp? Take a peek at more of the silliness on the next page!
Walrus chairs, skulls made of fruit and a concert of goldfish are all part of this week’s roundup from NOTCOT.org. To find out more about each post, click on its individual image.
The big announcement of the night at the Mercedes-Benz IAA 2012 event i just flew in for ~ the F125! “A redefinition of automotive luxury: emission free driving in First Class” is what they are leading with… and F-cell Plug-in hybrid with a range of 1000km! Hydrogen storage technology! Induction battery charging! Lithium sulphur high-voltage battery… and so much more. But you can read about the technical details elsewhere, for 4am, here’s a look at the car itself ~ up close with all the details! My favorite tiny detail is definitely the symbol on the side of the car to open the doors!
I’m curious to hear what you think ~ or what questions you have! Tomorrow i’ll be hosting a live interview with Christoph Horn, Director of Global Communications Mercedes-Benz Cars and Anders Sundt Jensen, Director of Brand Communication Mercedes-Benz Cars, about the new products and features at the IAA tomorrow that you can view live on their Facebook page just after the streamed press conference! Please tweet questions you want me to ask with the hashtag #mbLiveTalk, and i’ll try to get answers for you! As for now ~ go check out the pictures on the next page!
Currently in Frankfurt for the IAA with Mercedes-Benz, i’ll be hosting a live interview with Christoph Horn, Director of Global Communications Mercedes-Benz Cars and Anders Sundt Jensen, Director of Brand Communication Mercedes-Benz Cars, about the new products and features at the IAA tomorrow that you can view live on their Facebook page just after the streamed press conference! Please tweet questions you want me to ask with the hashtag #mbLiveTalk, and i’ll try to get answers for you!
As for sneak peeks, tonight was the pre-press conference event with sneak peaks all around… including getting to run around the 3 story “booth” of a space that has housed everything from rock concerts to tennis matches and for the last decade or so ~ Mercedes-Benz at IAA! One of the most noteworthy details beyond the breath taking facade they’ve constructed with in? The history of Mercedes through model cars (and a stuffed MOOSE) that you encounter between the escalators as you head from the ground floor to the 3rd. Take a peek at a video on the next page, as well as more pictures of the space!
The latest international fashion designer Evian limited edition just launched, and for 2011 the glass bottle is decorated with André Courrèges’ emblematic flower that was created in 1967. I love that each Limited Edition keeps the same spirit: reinventing a rare and festive moment, that is to say an optimistic vision of celebration and most of all the idea that “Youth is not a matter of age, it is a mindset”. ~ So true, isn’t it? Also, every time i see Evian, i can’t help thinking its Naive backwards.
So on youthfulness, the bottle felt like it needed a fun fresh background ~ so i climbed up the jacaranda tree out front with it for this quick shoot just before running off to the airport. Needing to hydrate pre-flight, i even drank the bottle on the ride over. And am sharing this from you from the airport lounge! Ready to see close ups of the bottles? Everything from the fun bottle cap to the message included with it, to the history of limited editions that have come before is on the next page!
The Mutewatch is here! Well the first batch coming in to the US landed at A+R, and during Fashion’s Night Out, Andy had me over to do the honors of unboxing with him! I’m sure you’ve seen the video by now of this magical swedish watch that is MUTE ~ visually and audibly. A flick of the wrist or the slightest caress and it will show you the time. Swipe with the finger to start changing modes. Pinch to delete an alarm… an alarm which is ALSO mute ~ and will vibrate to wake you… Beautiful packaging, it will definitely make for a fun and unexpected gift! Take a peek at the details on the next page ~ and the video to catch you up on how it all works too!
I’m all smiles when NOTCOT favorites team up ~ and i really can’t stop grinning when a rough few days get turned around by thoughtful little surprises ~ like this exclusive Dopp Kit from Incase and the Ace Hotel New York which matches the new Incase x Atelier Ace FW2011 collection. Complete with Ace/Incase logos cobranded on the zipper pull ~ and all the favorite Rudy’s Barbershop goodies usually in large pump containers in the Ace NY bathrooms now in adorable mini form ready for other travel adventures! It’s as if they knew i’m running around in a packing frenzy trying to pack for a few weeks in europe, and as i get to organizers, the perfect sized dopp appears. In standard Incase fashion, the quality is amazing, nice sturdy yet soft cotton ~ bright “taffeta” orange interior making it easy to fish around for things. This may just be the perfect bag for the many action HD cameras and mounts and cables and madness i need to pack for this trip! Take a peek at all the details on the next page…
p.s. THANK YOU, Incase + Ace!
Today i had a little adventure into the world of Levi’s. Wandering out into hollywood, i found myself immersed in Levi’s! Fascinating to see everything from the history of the 501 (from the original to the various evolutions of the years…) to the Curve ID jeans for women under a fantastic installation of bright yellow folding yard sticks ~ to the latest Commuter 511 collection (perfect for commuter cyclists with reflective seams when you fold the cuff up)… and even a peek at the edible garden installation by Silverlake Farms that was previously at MOCA! The adventures culminate in the dressing room, where after getting a feel for the collections, i slipped in to their Curve ID: Demis to find myself to be a perfect 27… take a peek at it all on the next page…
A Zambian safari, an escape in the Philippines and top destinations for volcano lovers are all part of this week’s roundup from NotVentures. To find out more about each post, click on its individual image.
Shopping for a car in the mall. Pick up a pair of shoes, grab a bite in the food court, then saunter in to a store to build your car on an iPad and email it to yourself, then hop down into the parking garage for a quick test drive?
Tomorrow, LA based tech startup/car company, CODA, officially opens their first store in Century City ~ perhaps store isn’t even the right word ~ it’s an “experience center/meeting place” in which shoppers can learn about electric vehicles (EVs). Completely green ~ the facade and ceiling are made of reclaimed wood, the plywood is all formaldehyde free, even their wall graphics and pamphlets use eco friendly printing and materials. With a car parked outside, you can’t miss it’s location near the movie theater and food court, and even if you don’t peek in, the window inspires you with “Be the change you wish to see in the world.” And when you’re ready for a test drive (or while looking for a parking space) ~ you can’t miss the special CODA section in the parking garage directly below the store with CODA’s waiting for you to give them a spin.
I love this trend of stores that are focused on the lifestyle and experience of a space versus simply selling their product. The theme of creating inviting spaces to engage buyers and could be buyers in a relaxed setting ~ and bringing the products and stores to where people already congregate (versus the usual destination streets filled with car dealerships.) is very Apple store like ~ and in fact Tesla brought on the man who helped create the first few to do theirs… and the team at CODA admitted Apple inspired their as well, and even strategically placed their first store near an apple store (across the way and down a few doors!) to attract people who like such experiential spaces. Will we be seeing more of these? I wonder which other genres will be next ~ is this going to continue to be an EV trend?
But first ~ take a peek into the beautifully designed CODA space in Century City as well as their test drive area in the parking garage on the next page!